Why Gen Z’s ‘fridge cigarette’ trend is more than just a Diet Coke craze

In the age of social media-driven trends, even a can of Diet Coke has found itself repurposed as a quirky form of stress relief. Known as the “fridge cigarette,” this viral trend is not about smoking but about taking a symbolic pause — a moment to breathe, reset, and feel better. The term, which originated from a TikTok video by creator Rachel Reno, equates the experience of cracking open a cold can of Diet Coke with the calm one might feel during a cigarette break. While it may sound harmless or even refreshing, the trend has sparked both curiosity and concern among health experts.

The emotional connection behind the fizz

There is no denying that modern lifestyles — with long work hours, constant screen time, and tight schedules — leave little room for unwinding. For years, people have found quick relief through rituals like sipping tea or coffee, stepping out for fresh air, or, in some cases, smoking. Now, for many Gen Z individuals, grabbing a cold can of Diet Coke from the fridge has become the new way to “take some steam off.”

Rachel Reno’s viral TikTok video, which has garnered over three million views, perfectly captures this sentiment. She describes how “the crack of the can is like the spark of a lighter,” followed by the fizzy sound and the first hit of bubbles that make all the day’s worries momentarily disappear. It’s less about thirst or hunger and more about a sensory experience — one that feels comforting, almost ritualistic.

Experts agree that these habits are not purely about consumption but about emotional relief. Dr. Vishnu Gade, consultant psychiatrist at Arete Hospitals, explains that such behavior triggers the brain’s reward system. “It’s not just the taste but the act itself. Picking up something cold, hearing the fizz, and taking that first sip can feel calming because it’s tied to a small, familiar ritual,” he says.

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Interestingly, there’s a subtle comparison between opening a can and lighting a cigarette. While there’s no scientific study linking the two, Dr. Gade points out that the click of opening a can and the sensation of a fizzy gulp can mimic the process of taking a drag from a cigarette. The pathway of mouth, throat, and lungs is the same, which might explain why the brain makes a sensory association between the two.

The health debate around Diet Coke

While the “fridge cigarette” is metaphorical, the drink itself comes with potential health concerns. Diet Coke is often marketed as the healthier alternative to regular soda due to its zero-calorie count, but nutritionists warn that this does not make it a guilt-free beverage.

Divya Malik, nutritionist at Apollo Spectra, Delhi, points out that the artificial sweeteners used in Diet Coke, particularly aspartame, may have adverse effects when consumed excessively. “Artificial sweeteners have been linked to increased cravings for sweetness, metabolic changes, and even potential gut health issues. While evidence remains inconclusive, it’s best to enjoy such drinks in moderation,” she advises.

Some studies also suggest a surprising link between diet sodas and weight gain, as the brain’s response to artificial sweeteners may lead to overcompensation in calorie intake from other foods. Moreover, frequent consumption of carbonated drinks, diet or otherwise, can contribute to dental erosion and digestive discomfort.

Despite these concerns, experts believe that the bigger issue is not Diet Coke itself but overdependence on such rituals for emotional regulation. While taking a short break to enjoy a chilled beverage might feel refreshing, replacing natural stress-relief methods like walking, exercising, or connecting with others with a can of soda may not be the healthiest long-term solution.

Finding balance in modern rituals

The “fridge cigarette” phenomenon is more than just a Gen Z fad — it highlights how modern life has redefined relaxation. As people juggle demanding schedules, small rituals like cracking open a cold can become symbolic pauses in an otherwise chaotic day. There’s nothing inherently wrong with this as long as moderation is maintained.

Experts suggest that occasional indulgence is fine, but making such habits a primary coping mechanism can be problematic. Instead of reaching for a can every time stress hits, one could explore healthier ways to unwind — a quick stretch, a short walk, or even a mindful breathing exercise. These offer the same mental reset without the health risks linked to artificial sweeteners or carbonated drinks.

At its core, the “fridge cigarette” is less about Diet Coke and more about taking a break — something we all need in a fast-paced world. However, moderation and awareness are key. Just as cigarettes are harmful in excess, so too can overreliance on sugary or artificially sweetened drinks be detrimental over time.

Perhaps the trend can serve as a gentle reminder that while convenience and comfort are important, nothing can replace the benefits of a truly healthy pause — one that nourishes both the body and mind.